SwitchPitch | The Big Wigs Were in the Tank
SwitchPitch, often referred to as the “Sadie Hawkins” event for startups, was held at Terminal West last week. This reverse pitch event allows established businesses to pitch their ideas for...
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IBM Spends Billions Betting on Atlanta
IBM is headed for the skies and spending billions on cloud-based services to get there – an evidently smart move considering this global market is projected to reach $127 billion by 2017. Over the past...
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Coca-Cola and Corporate Giants Bridge 10 Startups toward Commercial Success
Nearly 130 years to the day after its first breakthrough beverage was sold, foreshadowing a boom into the biggest brand in the world, Coca-Cola publicly announced the 10 emerging companies selected for...
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Bring It to Market: Lessons from IBM’s David Jaye
Bring It to Market is a bi-weekly series at Hype where we share marketing advice from top Chief Marketing Officers. David Jaye, Executive Marketing & Business Strategy Lead at IBM, has held senior...
View ArticleFilm Screening: “CODE: Debugging the Gender Gap”
An evening celebrating women in tech Our friends over at The Iron Yard and Women In Tech (WIT) invite you to a special screening on February 28th of CODE: Debugging the Gender Gap. This...
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The Weather Company Pilots Mesh Network Technology In Developing Countries
An extreme weather event like a tornado or earthquake is incredibly dangerous anywhere, but it can be particularly devastating for those in developing nations — where there are few infrastructural...
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The Weather Company Will Power Native Weather App On New Samsung Devices
Raise your hand if this sounds like your morning routine: wake up, roll over and yawn, and pick up your phone to check the day’s weather. You’re not alone — studies point to the possibility that a...
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Coca-Cola BridgeCommunity Startups Will Test Their MVPs In Philips Arena User...
The startups in Coca-Cola’s BridgeCommunity commercialization program, which upped the ante by accepting double the number of companies this year, receive unparalleled access to a major roster of...
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The Weather Company’s Cameron Clayton On What Worked Through the IBM Acquisition
When IBM acquired The Weather Company in 2015, it was reported that close to 900 employees of the Atlanta-based weather operation would transition into the global enterprise. The strategic acquisition...
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